Atellier Studio

Those who are selling jewellery online, Instagram marketing can prove to be a boon for them. With its unique filters and fast user interface, it keeps the users hooked. It is is not just an observation but a fact. Statistics show that, Amongst the top 100 brands in the world, 90 per cent of them are on Instagram! The last stat would surprise you more; Instagram generates 10 times more user engagement than social media giant, Facebook! Being on Instagram is not like being on Facebook. You are not just marketing and promoting your products, but you are also building your brand image. You are also telling your brand story by attractive images and captivating captions once you have established a rapport with your target audience. These are the starting steps that you can take to build your online presence on Instagram: Profile Creation Decide your username wisely. There are a lot of creative usernames used by celebrities, but in most cases, your actual brand name is your best be...

There is no doubt that digital marketing is now starting to become mainstream into the jewellery world. A jewellery marketing video is being its primary weapon. It would rightly be termed as a weapon because through this jewellery video you can make your customers visualize your product the way you want.  Animated video not only attracts the prospective customer, but it also makes them engage in the jewellery as a possessive thing. It also explains the features and specialities of your jewellery entertainingly.  Just think about, the outcomes of putting your video on social media. A well made 3D animated jewellery video has many indirect benefits which you hardly consider. Just take an example of a buyer who doesn't afford that piece of jewellery, but still adds it into her wish list and shows it to her female friends! There must be a single lady in that circle who wants to buy that piece and who affords that price! It might not come into your Talley but what y...

If you are familiar with videos asking you to be your favourite character in Friends or How I Met Your Mother? Then the content you are consuming is interactive. Interactive video marketing is not new, but it is gaining popularity because of the degree of engagement it guarantees.  How does interactive video work? Interactive video produces engagement and increases the chances of call of action. It creates a two-way interaction with the brand. You can get the help of lead capturing tools to make your content more engaging. It increases your ROI massively. To break away from the mode of traditional marketing brand managers are finding creative ways to gather data about users. Their pain areas, goals, challenges in life, thought processes are critical factors in improving lead scoring, aligning the buyer persona, prospect qualification and buyer's journey in buying a particular product.  According to the survey of CMI (Content Marketing Institute...

If you are an industrial firm of any kind, whether you are selling your products in B2B mode or whether you are in the phase of expanding your business to B2C mode, You must seriously think of hiring an industrial animation video company. It will not only boost your sales, but it adds a different perspective to your brand.  You may be selling expensive products, or products that are too complex for anybody's understanding yet they are required for an industrial utility or may be your business is cyclical and maybe has a long sales cycle? Whatever may be the case, 2D or 3D animation video can help your customer in making the buying decision faster. It will result in improving the sale's funnel.  Whitepapers, PPTs, Infographics and case studies are the traditional ways of marketing your industrial product. Along with it, if you use explainer videos, it will be the most robust marketing strategy which will convert a lot of leads.  Research has already shown t...

If your promotional video passes in front of the eyes without making any impact, it is of no use. The video should resonate with your audience. Your promotional product video should address the problem, suggest a solution, and care about the overall user experience of the customer. Right kind of video puts your product on the map. Marketers need to have a firm grip on this — we at atellier.in make these videos. We have handpicked our best product videos for you.  A product video is a video which explains the tangible benefits of your product visually. It would help if you displayed in what way your product is efficient to solve a particular problem. Following are the features of the excellent product video. Engaging narration and Interactive appeal Catches the attention of the user successfully A professional approach without frills Empathy towards the audience Relatability factor 5 Promotional Product Videos That Make You Want to Buy USB C...

The e-Learning animation video is the backbone of the eLearning industry. The primary goal of Elearning business is to make the learning process easy and enjoyable. Government, Educators and Teachers have identified the importance of animation in the educational process. Now, eLearning platforms are doing tie-ups with established animators to make their product simpler.  Animation in eLearning is spreading its feet in the education sector, banking, IT and Manufacturing sector. The learning process becomes full of interaction and produces an engaging learning experience. The learners can recollect the information better through animation. eLearning companies collaborate with clients; this refines the whole process with apt visuals and right content. Let's see how animation benefits eLearning products. 1. Animation can make the eLearning process more lively. The instant response and feedback makes it less tiring and more effective 2. Animation simplifies complex...