Interactive video is a new phrase that is doing rounds of the internet

If you are familiar with videos asking you to be your favourite character in Friends or How I Met
Your Mother? Then the content you are consuming is interactive. Interactive video marketing is
not new, but it is gaining popularity because of the degree of engagement it guarantees. 
How does interactive video work?
Interactive video produces engagement and increases the chances of call of action. It creates a two-way interaction with the brand. You can get the help of lead capturing tools to make your content more engaging. It increases your ROI massively.
To break away from the mode of traditional marketing brand managers are finding creative ways to gather data about users. Their pain areas, goals, challenges in life, thought processes are critical factors in improving lead scoring, aligning the buyer persona, prospect qualification and buyer's journey in buying a particular product. 



According to the survey of CMI (Content Marketing Institute) 
  • 87 per cent of people said that interactive video content grabs attention
  • 73 per cent of people said that it enhances retention branding 
  • 77 per cent of people agreed that it provides elevated value through multiple engagements. Hence repeat visitors are guaranteed.  
Why is the use of interactive videos effective?

  • Interactive videos turn a website visitor into website user. 
  • It educates the user and establishes a two-way dialogue. 
  • It initiates activity from the user; hence you get repeat users.
  • It gives the results in real-time and in quick succession. 
  • It addresses the problems, challenges and ideas of users.

A lot of work indeed goes in producing interactive content. Statistics show that it will pay you in the longterm. If you have to run through the crowd, you need to engage your audience on a personal level. This investment is worthy of your time and efforts. 

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