How to Market your Jewellery on Instagram?
Those who are selling jewellery online, Instagram marketing can prove to be a boon for them. With its unique filters and fast user interface, it keeps the users hooked. It is is not just an observation but a fact. Statistics show that, Amongst the top 100 brands in the world, 90 per cent of them are on Instagram! The last stat would surprise you more; Instagram generates 10 times more user engagement than social media giant, Facebook!
Being on Instagram is not like being on Facebook. You are not just marketing and promoting your products, but you are also building your brand image. You are also telling your brand story by attractive images and captivating captions once you have established a rapport with your target audience. These are the starting steps that you can take to build your online presence on Instagram:
Profile Creation
Decide your username wisely. There are a lot of creative usernames used by celebrities, but in most cases, your actual brand name is your best bet. If your brand name is too long, you can use a shorter version of your brand name. If your brand name is already taken, You have to come up with some alternative username. You can check that with Instagram Availability Tool. Your username should be easy to remember, and consistent with your social media handles.
Profile Picture
Upload the brand logo in the profile picture section. It will increase your brand recognition. Your brand image should be familiar to your target audience. They should immediately identify the brand name with the logo you have posted.
Add Bio
You get only 150 characters to showcase your brand. Be direct in telling what your brand exactly does and thinks. You can change your bio according to your marketing strategy. Use active and trending hashtags and keep updating your audience with the latest events that are happening in your company.
Pictures and Videos
High-resolution images and short duration videos are backbones of your Instagram marketing campaign. Though pictures are front runners right now, Instagram video marketing is catching up. You can post your jewellery making videos, your collection, upcoming events, a live video from a customer, a video from an influencer etc. You can use these mediums pretty effectively. Especially in jewellery marketing, photorealistic rendering gives amazing results, as the product looks as real as it looks in showroom.
Powerful Descriptions & Tags
You can write long posts on Instagram, but the content is truncated after 125th character. That's why you should keep valuable content at the start of the description. It should ask some question or contain a call to action. According to recent statistics, hashtags can get you more attention and almost 70 per cent of the hashtags are branded hashtags! So it is already being used for commercial purpose. 5-10 high demanding hashtags are enough to generate good traffic on your page!
You can also use paid ads on Instagram when your budgets will increase. Let's keep this blog limited to free alternatives only. You can work on these things to start your journey.
So, Instagram video marketing is going to be there for the long term! Top jewellery brands are investing in this platform and also generating a lot of Instagram compatible content. So don't lag. Just jump in!
Being on Instagram is not like being on Facebook. You are not just marketing and promoting your products, but you are also building your brand image. You are also telling your brand story by attractive images and captivating captions once you have established a rapport with your target audience. These are the starting steps that you can take to build your online presence on Instagram:
Profile Creation
Decide your username wisely. There are a lot of creative usernames used by celebrities, but in most cases, your actual brand name is your best bet. If your brand name is too long, you can use a shorter version of your brand name. If your brand name is already taken, You have to come up with some alternative username. You can check that with Instagram Availability Tool. Your username should be easy to remember, and consistent with your social media handles.
Profile Picture
Upload the brand logo in the profile picture section. It will increase your brand recognition. Your brand image should be familiar to your target audience. They should immediately identify the brand name with the logo you have posted.
Add Bio
You get only 150 characters to showcase your brand. Be direct in telling what your brand exactly does and thinks. You can change your bio according to your marketing strategy. Use active and trending hashtags and keep updating your audience with the latest events that are happening in your company.
Pictures and Videos
High-resolution images and short duration videos are backbones of your Instagram marketing campaign. Though pictures are front runners right now, Instagram video marketing is catching up. You can post your jewellery making videos, your collection, upcoming events, a live video from a customer, a video from an influencer etc. You can use these mediums pretty effectively. Especially in jewellery marketing, photorealistic rendering gives amazing results, as the product looks as real as it looks in showroom.
Powerful Descriptions & Tags
You can write long posts on Instagram, but the content is truncated after 125th character. That's why you should keep valuable content at the start of the description. It should ask some question or contain a call to action. According to recent statistics, hashtags can get you more attention and almost 70 per cent of the hashtags are branded hashtags! So it is already being used for commercial purpose. 5-10 high demanding hashtags are enough to generate good traffic on your page!
You can also use paid ads on Instagram when your budgets will increase. Let's keep this blog limited to free alternatives only. You can work on these things to start your journey.
So, Instagram video marketing is going to be there for the long term! Top jewellery brands are investing in this platform and also generating a lot of Instagram compatible content. So don't lag. Just jump in!
Comments
Post a Comment