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Showing posts from January, 2020

How to Market your Jewellery on Instagram?

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Those who are selling jewellery online, Instagram marketing can prove to be a boon for them. With its unique filters and fast user interface, it keeps the users hooked. It is is not just an observation but a fact. Statistics show that, Amongst the top 100 brands in the world, 90 per cent of them are on Instagram! The last stat would surprise you more; Instagram generates 10 times more user engagement than social media giant, Facebook! Being on Instagram is not like being on Facebook. You are not just marketing and promoting your products, but you are also building your brand image. You are also telling your brand story by attractive images and captivating captions once you have established a rapport with your target audience. These are the starting steps that you can take to build your online presence on Instagram: Profile Creation Decide your username wisely. There are a lot of creative usernames used by celebrities, but in most cases, your actual brand name is your best be...

Jewellery marketing using video to attract a wider audience

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There is no doubt that digital marketing is now starting to become mainstream into the jewellery world. A jewellery marketing video is being its primary weapon. It would rightly be termed as a weapon because through this jewellery video you can make your customers visualize your product the way you want.  Animated video not only attracts the prospective customer, but it also makes them engage in the jewellery as a possessive thing. It also explains the features and specialities of your jewellery entertainingly.  Just think about, the outcomes of putting your video on social media. A well made 3D animated jewellery video has many indirect benefits which you hardly consider. Just take an example of a buyer who doesn't afford that piece of jewellery, but still adds it into her wish list and shows it to her female friends! There must be a single lady in that circle who wants to buy that piece and who affords that price! It might not come into your Talley but what y...