Interactive video is a new phrase that is doing rounds of the internet
 
  If you are familiar with videos asking you to be your favourite character in Friends or How I Met   Your Mother? Then the content you are consuming is interactive. Interactive video marketing  is   not new, but it is gaining popularity because of the degree of engagement it guarantees.      How does interactive video work?     Interactive video produces engagement and increases the chances of call of action. It creates a  two-way interaction with the brand. You can get the help of lead capturing tools to make your  content more engaging. It increases your ROI massively.     To break away from the mode of traditional marketing brand managers are finding creative ways  to gather data about users. Their pain areas, goals, challenges in life, thought processes are  critical factors in improving lead scoring, aligning the buyer persona, prospect qualification  and buyer's journey in buying a particular product.           According to the survey of CMI (Content Marketing Institute...
 
 
