Atellier Studio

If you are familiar with videos asking you to be your favourite character in Friends or How I Met Your Mother? Then the content you are consuming is interactive. Interactive video marketing is not new, but it is gaining popularity because of the degree of engagement it guarantees.  How does interactive video work? Interactive video produces engagement and increases the chances of call of action. It creates a two-way interaction with the brand. You can get the help of lead capturing tools to make your content more engaging. It increases your ROI massively. To break away from the mode of traditional marketing brand managers are finding creative ways to gather data about users. Their pain areas, goals, challenges in life, thought processes are critical factors in improving lead scoring, aligning the buyer persona, prospect qualification and buyer's journey in buying a particular product.  According to the survey of CMI (Content Marketing Institute...

If you are an industrial firm of any kind, whether you are selling your products in B2B mode or whether you are in the phase of expanding your business to B2C mode, You must seriously think of hiring an industrial animation video company. It will not only boost your sales, but it adds a different perspective to your brand.  You may be selling expensive products, or products that are too complex for anybody's understanding yet they are required for an industrial utility or may be your business is cyclical and maybe has a long sales cycle? Whatever may be the case, 2D or 3D animation video can help your customer in making the buying decision faster. It will result in improving the sale's funnel.  Whitepapers, PPTs, Infographics and case studies are the traditional ways of marketing your industrial product. Along with it, if you use explainer videos, it will be the most robust marketing strategy which will convert a lot of leads.  Research has already shown t...

If your promotional video passes in front of the eyes without making any impact, it is of no use. The video should resonate with your audience. Your promotional product video should address the problem, suggest a solution, and care about the overall user experience of the customer. Right kind of video puts your product on the map. Marketers need to have a firm grip on this — we at atellier.in make these videos. We have handpicked our best product videos for you.  A product video is a video which explains the tangible benefits of your product visually. It would help if you displayed in what way your product is efficient to solve a particular problem. Following are the features of the excellent product video. Engaging narration and Interactive appeal Catches the attention of the user successfully A professional approach without frills Empathy towards the audience Relatability factor 5 Promotional Product Videos That Make You Want to Buy USB C...

The e-Learning animation video is the backbone of the eLearning industry. The primary goal of Elearning business is to make the learning process easy and enjoyable. Government, Educators and Teachers have identified the importance of animation in the educational process. Now, eLearning platforms are doing tie-ups with established animators to make their product simpler.  Animation in eLearning is spreading its feet in the education sector, banking, IT and Manufacturing sector. The learning process becomes full of interaction and produces an engaging learning experience. The learners can recollect the information better through animation. eLearning companies collaborate with clients; this refines the whole process with apt visuals and right content. Let's see how animation benefits eLearning products. 1. Animation can make the eLearning process more lively. The instant response and feedback makes it less tiring and more effective 2. Animation simplifies complex...

We all love jewellery, diamonds and ornaments. Earlier it was considered a rich man's purchase. But in the last decade or so, the variety, the benchmarks and starting price range of jewellery products, have changed. Jewellery has become an essential part of our lives. TVCs about a new line of jewellery by a department store, online campaigns and attractive discount schemes, substantial social media marketing, the jewellery market is just one click away. Having said this, it has also become more competitive.  There are so many celebrity designers, companies, stores, brands in the market that customers are bound to get confused. So you need a unique tool to reach your target consumers and showcase your luxury brand.  Jewellery is associated with beauty and aesthetics. So you have to run a marketing campaign which can give visual pleasure.   A short and beautiful video can display your latest collection and all the latest ornaments you have for sale, much better ...

Starting a new business with a small capital is a tough task. Nobody has even heard about you, and you are worried about how much time it requires to put your business on the map. You know all the tools, social media, print, tv commercials etc. but the best way to gain early traction in today's highly competitive environment is to have your business explainer video. A business explainer video can attract many visitors in a short period and helps in highlighting key benefits and features of your product. Explainer video company , with a professional approach, can effectively articulate your service or product within 2 minutes. As video enables people to acquire more information in less time, compared to text, you gain critical extra a few seconds, which can be used to capture users' attention. The business explainer video is gaining in popularity, because of Google's algorithm, that considers the amount of time visitors stay on your website as a significant indi...